Barmy Army Celebrates 30 Years as a Vital Part of Ashes Cricket Culture
The Barmy Army is marking its 30th anniversary in Adelaide during the 2025 Ashes series, reflecting on its origins from the 1994-95 tour when souvenir shirts were first introduced.
This year's Ashes is expected to draw about 3,000 paying travelling fans who will take part in events including The Bashes Twenty20 at University Ground before the Test.
Over three decades, the Barmy Army has evolved into an established and commercially savvy touring fan base, widely visible across broadcasts and stadiums.
Founders of the group include Dave Peacock, a founding member, along with Paul Burnham and Gareth Evans. The group is currently managed by managing director Chris Millard, with Peacock continuing to attend matches as a fan.
About 30% of the travelling fans are female, the average supporter age is around 47, and the chants have become cleaner over time.
The Barmy Army operates a large, organized touring operation requiring dozens of staff and incorporates sponsorship elements, such as TNT Sports branding on their gear and events.
Players have shown appreciation for the Barmy Army's support, with Joe Root acknowledging a King Charles impersonator in the crowd and Mark Wood describing the fans as “class as always.”
While early critics like Ian Wooldridge took issue with the group, the Barmy Army’s lasting influence and growing respect within cricket remain evident after 30 years.
