Esports Team Fnatic Explores $100 Million Sale Amid Rising Interest
Fnatic, a major esports organization founded in 2004 by Sam Mathews and his mother Anne and based in East London, is exploring a potential sale valued at about $100 million (£74.7 million) after receiving expressions of interest from several bidders.
The company has engaged Oakwell Advisory to oversee talks with potential bidders, considering options ranging from minority investments to a full takeover. Interest has come from sports and media investors as well as major media companies looking for a flagship esports brand to engage younger audiences.
Fnatic competes in multiple esports titles including League of Legends, Valorant, Counter-Strike 2, and Rainbow Six. The organization also launched Fnatic Gear, a hardware division producing keyboards and mice. Fnatic Gear later sold its performance product line to Sony and engaged in collaborations with brands such as Gucci and Hello Kitty.
With offices in London, Berlin, and Tokyo, Fnatic was among the first Western esports teams to establish a dedicated training facility in South Korea. Sam Mathews stated that the organization is evaluating strategic opportunities to expand its international presence and is open to financing options aligned with its long-term growth goals. Recently, Fnatic reached the Valorant Champions 2025 Grand Final in Paris in front of over 15,000 fans and qualified for its ninth League of Legends World Championship.
