Kemi Badenoch's Rising Approval as Tory Leader Signals Potential Shift in Party Dynamics
Kemi Badenoch's approval rating has climbed to -14, surpassing Keir Starmer's -48, according to a More in Common poll. This improvement reflects a warming internal mood within the Conservative Party after a challenging first year in leadership. A pivotal moment cited in this change is Badenoch's confident and policy-focused performance at the recent party conference, which has boosted morale among party members and enhanced her effectiveness during Prime Minister's Questions (PMQs).
The introduction of top-team changes, including the promotion of more experienced aides—some previously working with Michael Gove—is credited by some observers with improving delivery, though others advise caution in overstating this impact. Economic credibility has been strengthened by the efforts of Neil O’Brien, who proposed spending cuts, and the addition of John Glen to Badenoch’s team; Rob Butler also contributes to message presentation. However, a migration bill draft was disowned following backlash, indicating some policy vulnerabilities.
Badenoch's visibility has notably increased through regular press conferences, donor events, PMQs, and post-PMQ lunches with MPs, indicating a strategic push to connect and communicate more effectively. Despite these positive signs, upcoming local elections in May are anticipated to be challenging for the government. Party polling remains weak, highlighting ongoing uncertainty about a broader strategic plan to counter the influence of Reform UK.
