Luke Littler Dominates PDC World Darts Championship, Signaling Sport's Growing Popularity
Luke Littler won the 2026 PDC World Championship final 7-1 against Gian van Veen at Alexandra Palace, claiming a £1 million first prize, a sport record. The final attracted a peak audience of 2.5 million on Sky, underscoring darts’ surge in popularity. At 18, Littler has now secured two world titles as a teenager, dominating the event by winning 32 sets and losing only four across seven matches.
The championship saw 170,000 tickets sold in pre-sale, with about 20% purchased by international fans from countries such as Germany, the Netherlands, Ireland, and the United States, many of whom attended dressed in fancy costumes. Industry observer Mark Borkowski described the event as a Glastonbury-like spectacle, highlighting the combination of pantomime, cosplay, and live sport that drives its appeal.
Littler is regarded as a relatable 'everyman' with exceptional talent and has stated that he does not intend to change his persona despite his rising fame. This year's championships were held in Alexandra Palace’s West Hall, with a capacity of 3,200; next year’s event will move to the Great Hall, which can accommodate over 5,000 spectators.
The sport’s growth is reflected in its younger audience and players, with increased global reach supported by successful pre-sales and the presence of international spectators. However, industry experts warn that Littler’s growing fame may bring challenges, including increased scrutiny from brands and fans, with Littler encountering boos during the tournament but maintaining strong performance.
