Marks & Spencer Launches Nutrient-Dense Range Targeted at Weight-Loss Jab Users
Marks & Spencer (M&S) is launching a nutrient-dense food range aimed at UK customers using GLP-1 medications such as Wegovy, Zepbound, and Saxenda, which are weight-loss jabs that suppress appetite. The range, starting 5 January, will include items like salads, breads, yoghurt bowls, and chicken dinners designed to deliver more nutrients per calorie. Annette Peters, M&S's head of food innovation, explained that the products contain higher nutrient density so each mouthful provides more nutrition relative to calories.
This move by M&S follows a similar initiative by Morrison's, which earlier partnered with Applied Nutrition to offer GLP-1-friendly ready meals. Morrison's plans to roll out 53 high-protein products across about 400 stores from early January.
Weight-loss jabs have surged in popularity but remain expensive, and pharmaceutical companies are racing to develop oral anti-obesity pills that would be easier to store, distribute, and more affordable than injections.
Concerns over side effects, including pancreas-related issues, have prompted fresh government and health research into the safety of GLP-1 medicines this year.
Eli Lilly has benefited significantly from GLP-1 drugs, with tirzepatide marketed as Mounjaro for diabetes and Zepbound for obesity helping the company reach a $1 trillion market value in the US last month.
