Melbourne Bakery Goes Viral on TikTok for Defending Staff Against Online Trolls
Montmorency Bakehouse, a bakery located in Melbourne's eastern suburb of Montmorency, recently went viral on TikTok after the owners publicly defended their staff from online trolls. The bakery is owned by Shaun Du and his wife Cindy Vuong.
The viral moment followed encouragement from their son, who is a social media marketing expert, to share their story of standing up for staff welfare amid online abuse. This act sparked wider discussion about online harassment directed at business employees.
The Guardian Australia covered the story on 5 December 2025, with articles authored by Lisa Favazzo, Stephanie Convery, and Molly Glassey. The article highlights the intersection of social media platforms like TikTok and Instagram in the digital media business landscape in Victoria.
The coverage underscores the bakery's commitment to defending its staff and the community conversations elicited by the viral video.
