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Melbourne Bakery Goes Viral on TikTok for Defending Staff Against Online Trolls
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Montmorency Bakehouse is a bakery located in the eastern Melbourne suburb of Montmorency, Victoria. The bakery gained viral attention on TikTok after its owners publicly defended staff members from online trolling. Owners Shaun Du and his wife Cindy Vong responded to inappropriate comments by urging followers to stop leaving thirsty remarks about their staff. The couple was encouraged to share their story publicly by their son, who is a social media marketing expert. Coverage of the incident was contributed by Guardian Australia reporters Lisa Favazzo, Stephanie Convery, and Molly Glassey. The article was published on 5 December 2025 and last updated on 7 December 2025.
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