More Than 20% of Videos Shown to New YouTube Users Are AI-Generated 'Slop', Study Finds
A recent study conducted by Kapwing assessed 15,000 top YouTube channels and found that 278 of them consist solely of AI-generated low-quality content, dubbed "AI slop." These AI slop channels collectively have more than 63 billion views and 221 million subscribers, generating an estimated $117 million in annual revenue.
The study further tested recommendations with a new YouTube account, revealing that 104 of the first 500 recommended videos were AI slop, and that one-third of the first 500 videos fell into the broader "brainrot" category, which includes AI slop and other low-quality, monetizable videos. This phenomenon extends beyond YouTube to other major platforms such as X and Meta, representing a growing global industry focused on maximizing monetization by presenting decontextualized and addictive content.
Notable AI slop channels highlighted include Bandar Apna Dost from India, with 2.4 billion views and up to $4.25 million in potential revenue; Pouty Frenchie from Singapore, with 2 billion views and approximately $4 million revenue; US-based Cuentos Facinantes, with 6.65 million subscribers; and The AI World from Pakistan, with 1.3 billion views.
Researcher Rohini Lakshané suggests that the popularity of AI slop videos stems from their absurdity, use of hyper-masculine tropes, and lack of a traditional plot, which collectively make the content accessible to new viewers. However, concerns have risen regarding content moderation and transparency, especially since creator programs on these platforms are not always clear about payments. The AI slop ecosystem also includes scammers who sell tips and courses on creating viral content.
In response, YouTube emphasizes that generative AI is merely a tool and that all content must adhere to community guidelines. Any content violating policies will be removed, with a goal to direct users towards high-quality content.
