Nexo Secures Multi-Year Official Crypto Partnership with Tennis Australia for Australian Open and Summer Events
Nexo has signed a multi-year Official Crypto Partner deal with Tennis Australia, becoming the official crypto partner for the Australian Open and the Summer of Tennis events. This partnership will feature Nexo branding prominently, including via the Nexo Coaches Pod located in on-court coaching areas across major Australian Open venues.
The deal covers not only the Australian Open but also the Summer of Tennis events such as the United Cup, Adelaide International, Brisbane International, and Hobart International. The 2026 Australian Open is set to commence on January 12 in Melbourne and is expected to attract hundreds of millions of viewers worldwide. Tennis Australia highlights that this partnership grants brands access to a fan base of two billion globally. SportQuake notes that higher-income individuals are more likely to follow tennis, amplifying the marketing opportunity.
Nexo's partnership with Tennis Australia represents its fourth major sports sponsorship in 2025, following roles with the DP World Tour, Acapulco Tennis Open, and Mifel Tennis Open. The partnership aligns well with Tennis Australia’s focus on fan engagement, with Cedric Cornelis noting Nexo as a natural fit for the Australian Open and Summer of Tennis events.
Previously, Tennis Australia had collaborated with NFT platform Sweet.io in 2022; however, this partnership faded as NFT trading volumes declined and Sweet.io reduced its consumer-facing NFT operations. The renewed crypto sponsorship trend marks a resurgence following setbacks faced by the industry after the FTX collapse and earlier sponsorship challenges.
Nexo itself has undergone significant changes, having exited the U.S. market in 2022 amid regulatory scrutiny related to its interest-bearing products. It later settled with the U.S. Securities and Exchange Commission for approximately $45 million and paused U.S. sales. Since then, Nexo has re-entered the U.S. market and aims to rebrand as a digital asset wealth platform, signaling a new phase of growth and repositioning within the digital asset space.
