Pudgy Party Named Decrypt's 2025 Game of the Year with Over 1 Million Installs
Pudgy Party, a mobile battle royale game by Mythical Games based on the Pudgy Penguins IP, has been named Decrypt's 2025 Game of the Year. Since its release in September, it has achieved over 1 million installs and holds a 4.9 rating on the Apple App Store.
The game adapts the Fall Guys-style battle royale format into a mobile setting, supporting up to 20 players per round with eliminations. It features unlockable character abilities, skill-based matchmaking, and regular content updates such as new costumes and maps.
Incorporating crypto elements, some costumes can be leveled up and become NFTs, with one legendary NFT costume selling for $1,400 in September. However, the development team remains cautious about crypto marketing to avoid alienating casual players.
Pudgy Party serves as an onboarding vehicle for the Pudgy Penguins crypto-native IP and aims for very large-scale adoption, targeting 50 to 100 million downloads. The game plans scalable revenue generation and aspires for players to potentially earn a minimum wage.
Ahead of launch, the game signed licensing deals with Italian Brainrot IPs including Tung Tung Tung Sahur, Tim Cheese, and Ballerina Cappuccina, and participated in the first Italian Brainrot Broadway show.
A key feature driving the game's virality and player retention is the 'play with friends' option, which accounts for nearly 20% of all installations via friend invites. This feature contributes significantly to brand engagement, comparable to the impact of Pudgy Penguins toys.
Leadership of Pudgy Penguins indicates ongoing IP partnerships and branding ambitions, such as a potential collaboration with Icee for branded costumes, while continuing to focus on improving player retention and lifetime value.
