Tesla's Market Share in EU Declines Amid Rising Chinese Rival Sales
Tesla’s market share in the European Union has fallen from 2.1% to 1.4%, according to the European Automobile Manufacturers Association (Acea).
In the last month, Tesla's new-car registrations in the EU dropped to 12,130, compared to 18,430 in November 2024.
Meanwhile, Chinese brands have surged in the European market, with BYD's registrations almost tripling year on year to 42,500 vehicles.
Sales of SAIC Motor's MG brand rose 26% year on year to 217,000 units.
Hybrid vehicles, including plug-in hybrids, now represent 44% of all sales amid a concerted effort by European carmakers to promote hybrids.
Battery electric vehicles (BEVs) accounted for 18.8% of the European market in the first 11 months of the year, totaling about 2.3 million BEVs, up from 15% the previous year.
Notably, Tesla remains the only pure electric brand tracked by Acea, and the slowdown in its sales is linked in the report to CEO Elon Musk's political interventions in Europe.
Overall, new-car sales in the EU rose by 1.4% in the year to November, with 12.1 million vehicles sold in the first eleven months, including sales in EFTA countries and the UK.
The European Union plans to weaken its electric vehicle targets, allowing up to 10% of car sales to be internal combustion engine vehicles after 2035.
