The Rise of Freeze-Dried Candy: Science, Trends, and Market Growth
Freeze-dried candy has surged in popularity over the past three years, driven largely by demand in the US and viral exposure on social media platforms like TikTok. This trend has attracted both independent confectioners and major brands such as Hershey, Mars, and Ferrara, which have launched their own freeze-dried candy lines.
The process behind freeze-dried candy, often termed a misnomer, is technically known as vacuum-puffing. Candies are first frozen to form ice crystals, then placed in a vacuum chamber to remove moisture while expanding air bubbles. This results in a crunchy texture and intensified flavor.
Market projections indicate significant growth, with estimates forecasting the freeze-dried candy market to reach approximately $3.1 billion by 2034, a rise from $1.3 billion in 2024 according to Market.us. The typical consumer is usually under 45 and often discovers these products through social media.
While gummies and certain hard candies work well with the vacuum-puffing process due to their moisture content and air pockets, other candies like Tic Tacs, jellybeans, and chocolate present challenges because of their composition or melting properties.
Some downsides include the fragility of packaging, as freeze-dried candy pieces can be easily crushed, and relatively high price points. Despite this, some experts predict continued innovation and growth, although debate remains regarding whether freeze-dried candy is a lasting trend or a passing fad.
Examples highlighting the variety of freeze-dried products include Sow Good's peach rings, gummy worms, and ice cream, as well as offerings from TheFreezeDriedCandyStore.com featuring crunchy versions of peach rings, gummy worms, and ice cream.
