Trump Brothers Promote Crypto Ventures Leveraging Family Name and Political Alignment
The Trump brothers have positioned themselves as prominent figures in the cryptocurrency industry by leveraging their family name and political alignment primarily for branding and promotional purposes rather than building underlying blockchain technology. Barron Trump, 19, is described as the co-founder and DeFi visionary behind WLFI, a Trump-linked token project that reportedly generated over $400 million in revenue from token sales and transaction fees, with the token price noted at $0.1496. Barron's estimated net worth is around $150 million from his stake in the family company.
Meanwhile, Eric and Don Jr. Trump became co-owners of American Bitcoin (ABTC), a crypto mining company formed from Hut 8 Corp after acquiring a 20% stake. Eric Trump has taken a visible public role with American Bitcoin, making appearances at events such as CoinDesk's Consensus conference and speaking on the company's behalf.
These ventures highlight the Trump brothers more as brand ambassadors in the crypto space rather than developers of blockchain technology or financial products. This summary is part of CoinDesk's Most Influential 2025 list, updated December 9, 2025.
