Trump Media Announces Non-Transferable Utility Token Airdrop to Shareholders
Trump Media and Technology Group (TMTG) has confirmed plans to distribute a new digital token to shareholders of DJT in partnership with Crypto.com. This token will operate on the Cronos blockchain and is designed as a utility token offering benefits such as discounts and access to Truth Social and Truth+, rather than as an investment asset. The token is non-transferable, cannot be cashed out, has no market price, and does not represent equity or ownership in TMTG or any other entities. There are no guaranteed profits tied to holding the token.
Eligibility for the airdrop will be based on ownership of whole DJT shares as of a future record date, with one token granted per share. Distribution will leverage Crypto.com's infrastructure, and more details on issuance are expected in the new year. Token holders may receive periodic rewards related to Truth Social, Truth+ streaming services, and Truth Predict.
This token rollout is part of broader initiatives by TMTG that include exploring a Truth-branded utility token and a digital wallet. The company has also previously ventured into Bitcoin-related assets and crypto ETFs in collaboration with Crypto.com. Financially, DJT shares traded around $13.30, rising about 5.85% on the day of the announcement.
However, the company’s recent financial performance shows challenges: trailing twelve-month revenue for 2025 stood at $3.67 million, just a 1.6% increase from 2024, after $4.13 million in revenue during 2023. Growth appears stalled and losses remain significant. Notably, in July 2025, Trump Media disclosed a $300 million investment in Bitcoin-related options. Following a decline in Bitcoin prices, the company reported a quarterly loss of $54.8 million by November, underscoring the risks associated with its crypto exposure.
