Visa Launches Stablecoins Advisory Practice as Global Market Surpasses $300 Billion
Visa has launched a Stablecoins Advisory Practice aimed at helping banks, fintechs, and enterprises design and implement stablecoin strategies, with an emphasis on cross-border and B2B payments. Early clients include Navy Federal Credit Union, VyStar Credit Union, and Pathward, and the number of clients is expected to grow to the hundreds.
The global stablecoin market has surpassed $300 billion in market capitalization. Data from DefiLlama shows that USDT holds approximately a 60.1% share at $186.23 billion, while USDC accounts for about $78.31 billion, bringing the total market to around $309.85 billion.
Visa's prior initiatives in stablecoins include piloting USDC settlement in 2023 and supporting over 130 stablecoin-linked card programs across 40 countries. The company is also testing a system to fund cross-border payments with stablecoins instead of pre-depositing cash and plans expansion for 2026.
Regulatory clarity in the United States following the signing of the GENIUS Act in July has accelerated stablecoin strategies among firms. Institutions such as Goldman Sachs, Wells Fargo, McKinsey, Anchorage Digital, and GFT Technologies are offering advisory or related services.
Carl Rutstein, global head of Visa Consulting and Analytics, explained that the advisory practice is driven by client demand rather than a push for indiscriminate adoption.
In Africa, Visa partnered with Yellow Card Financial to support stablecoin payments across 20 countries. Meanwhile, Circle has partnered with Onafriq to connect stablecoins to hundreds of wallets and bank accounts.
Other developments in the ecosystem include Mastercard and Chainlink enabling on-chain crypto purchases for cardholders, as well as Sony Bank's plans for a regulated dollar-pegged stablecoin.
This update was last provided on December 15, 2025.
